BIDRICO BEVERAGE BRAND – 30 YEARS OF SHINING

18-06-24 | 6:23

After 30 years of construction, today Bidrico has become one of the leading brands in the field of beverage production and trading in Vietnam. That journey imprinted the Bidrico brand image in the market.

Starting from a small production facility with a size of 26 employees, up to now Tan Quang Minh Manufacture and Trading Co., Ltd. has more than 600 employees, 12 modern production lines from Europe using automatic filling technology, UHT sterilization technology, hot extraction technology, etc. The company’s multifunctional production factory was invested in Vinh Loc Industrial Park, Binh Chanh on a total area of 15,000 m2, its manufacturing activities met ISO 9001 – 2015 standards; quality was controlled according to HACCP, Halal, and cGMP standards and it achieved US FDA, FCE, SID and certificates.

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Since its establishment, Bidrico has determined its own goals and path. Using the rural market as a springboard to conquer the urban market, this was a great success in the effort to dominate the domestic market that not all enterprises could easily achieve. Thanks to that, Bidrico had more small opportunities to accumulate into big opportunities and effectively took advantage of every opportunity, becoming more steadfast on the journey to success.

Currently, Bidrico’s products have been regularly exported to many countries with strict quality requirements such as Asia, Europe, America, and Africa with a network of distributors and thousands of agents nationwide. These are numbers that demonstrate the 30-year process of constant movement and innovation of a Vietnamese beverage brand in the context of today’s fiercely competitive market.

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Understanding the culture and habits of domestic consumers, Bidrico invested in research on quality, taste as well as variety of designs and beverage products to promptly meet the needs of consumers of different ages. Products such as Yobi yogurt, Bidrico bird’s nest drink white fungus, Restore salty lemon, Bidrico energy drink, A*Nuta green tea, A*nuta fruit juice, carbonated soft drinks, etc. become the choice of many domestic consumers.

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Behind the success of the brand is businessman Nguyen Dang Hien – who came from the countryside of Quang Tri. He believed that Bidrico products retained domestic and foreign consumers thanks to their limitless commitment to the production process, focusing on both quality and people’s health. Mr. Nguyen Dang Hien said that with the motto “Customer satisfaction level is a measurement of product quality, price suitability, reputation and sustainable relationship”, Bidrico is increasingly asserting its position in the market.

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Recent efforts have received “sweet fruit” when Bidrico was honored to receive prestigious domestic and international awards. Bridico continuously achieved many successes, received hundreds of certificates of merit from all levels and industries, dozens of prestigious international awards such as ” Leading Quality International Star” in Paris – France, Century International Platinum Quality ERA in Geneva – Switzerland, International Quality Crown Award in the Diamond Category in London, International Quality Summit Award in the Diamond Category in New York, USA, Third Class Labor Medal, Prime Minister’s Certificate of Merit awarded by the Party and State, etc. Recently, Bidrico continued to receive the Ho Chi Minh City Golden Brand Award – Affirming its reputation and product quality. These awards demonstrated the Company’s tireless efforts and contributions over the past time, in the process of production – business activities and social and charity activities. In particular, becoming the main sponsor and official drinking water of APEC 2017 was an opportunity to promote the quality of Vietnamese beverages to international friends.

30 years have passed quickly, throughout a long journey, each employee has not hesitated to sweat and take pains to become valuable bricks, contributing to building the career of a solid Bidrico brand in the market.

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With those great and valuable contributions, on August 31, 2022, Tan Quang Minh Manufacture and Trading Co., Ltd. organized a gratitude event for all employees, especially employees who have devoted many years to the company. 600 helmets and 1,800 gifts were sent to each employee as a deep gratitude. At the same time, the company honored 9 employees with over 25 years of seniority, a long journey of youth called “Bidrico”. Each employee with over 25 years of dedication will be honored, awarded medals and cash rewards to show gratitude for those great and valuable contributions. Although the event was not too big, it was truly a warm and intimate celebration for members of the Bidrico family to look back on the path they have taken.