BIDRICO – GOLD BRAND 2021
Tan Quang Minh Manufacture & Trading Co., Ltd. – Bidrico was honored to receive Ho Chi Minh City Golden Brand Award 2021 organized by the Department of Industry and Trade of Ho Chi Minh City in collaboration with the Saigon Economic Times under the direction of the People’s Committee of Ho Chi Minh City.
Ho Chi Minh City Golden Brand was an award to honor enterprises with excellent results in building and developing product and service brands. In addition, it also created motivation to encourage enterprises to actively innovate, create, and develop sustainably, contributing to improving the brand competitive advantage of Ho Chi Minh City’s enterprises in domestic and international markets.
The scoring process was based on strict criteria such as: Transparency and compliance with the law; operational efficiency; business ethics; social activities; human resources and personnel policies; research and development (R&D), innovation; generational transfer vision; brand promotion and development; management system and brand coverage; quality and safety.
Tan Quang Minh Manufacture & Trading Co., Ltd. was honored to be one of 30 enterprises honored and awarded the title of Ho Chi Minh City Golden Brand 2021 by the representative Mr. Nguyen Van Nen – Member of Political Bureau – Secretary of the Party Committee of Ho Chi Minh City and Ms. To Thi Bich Chau – Member of the Standing Committee of the City Party Committee – Chairman of the Vietnam Fatherland Front Committee of Ho Chi Minh City.
During 3 decades of formation and development, Bidrico gradually became one of the leading beverage brands in Vietnam with a system of distributors of all kinds of beverages under the Bidrico brand and A*nuta, Bi’s Nest, Yobi, Restore, Bi-coffee brands stretching from North to South; The drinking water product bottle 19L alone had more than 1,000 agents in Ho Chi Minh City and surrounding areas. In particular, Bidrico products were exported to 14 countries with the strictest standards in the world. Bidrico determined a clear direction for itself, gaining customer trust not only through product quality but also service and customer care.
With the mission of improving the health of consumers, Bidrico always paid attention to quality and production processes to serve customers by investing in 12 modern machinery lines and ensuring food safety always meets standards. More than 50 beverage products derived from nature (Restore salty lemon drink, Bird’s nest aloe vera drink, fruit juice, aloe vera juice, Yobi yogurt, Bird’s nest drink, purified water, etc.), supplemental products (energy drink strawberry flavor, coconut jelly grape flavor, aloe vera, etc.), carbonated products with many designs and flavors of orange, lemon, strawberry, lychee, apple, cola, etc. are safe and refreshing.
Bidrico made its mark through a series of prestigious domestic and international certifications and awards such as: International Quality Summit Award in the Diamond Category in New York – USA; National Quality Award; Typical products and services of Ho Chi Minh City; Typical products and services of Ho Chi Minh City in 2021; Enterprises with products for public health; Top 10 reputable companies in the food and beverage industry; High-quality Vietnamese goods voted by consumers for many consecutive years; Key products of Ho Chi Minh City (2018-2020); Bidrico products are manufactured according to ISO 9001 – 2015 standards; quality are controlled according to HACCP, cGMP, and HALAL standards and achieved FDA, FCE, and SID certificates of the United States. In particular, Bidrico drinking water was the official drinking water of APEC 2017 Summit.
In addition to focusing on implementing effective business strategies and standing firm during the difficult period of living with the Covid pandemic, Bidrico also demonstrated social responsibility in many regions across the country through programs: Tet for poor children; Soothing your pain; Supporting flood victims in the Central region; Accompanying the frontline team and poor people to overcome the Covid pandemic; Accompanying field hospitals in the city, 0 VND Market and other volunteer activities.
Being honored with the Ho Chi Minh City Golden Brand Award in 2021 was a worthy recognition for Bidrico’s efforts and innovations in a difficult economic year. Bidrico will strive and develop further to bring more healthy products to serve the needs of domestic and international consumers.
