VIETNAMESE ENTERPRISES WAS HONORED ABROAD
This is the 4th consecutive time Bidrico was honored at international quality awards.
In just a short time, Bidrico has continuously received many noble awards, typically the “Leading Quality International Star Award in the Gold Category” in France (2011), the “Century International Platinum Quality ERA” Award in Switzerland (2012), the “International Quality Crown Award in the Diamond Category” in the UK (2013) and most recently the “International Quality Summit Award in the Diamond Category” in USA (2014).
Methodical investment
To achieve the above achievements, Bidrico focused on training on-site human resources, improving the capacity of the management team as well as the professional skills of the workers, creating quality products, ensuring hygiene and good for consumers’ health.
Regarding investment in machinery and technology, continuously in recent years, Bidrico has spent hundreds of billions of dong investing in modernizing machinery and equipment systems to supplement outdated and low-productivity lines. In 2014, the enterprise continued to be steadfast with this strategy through the decision to invest in the most modern machinery and equipment system with a capacity of up to 18,000 cans/hour and auxiliary equipment to meet increasing requirements for product quality as well as market demand. In addition, the enterprise also expanded its production factory to thousands of square meters to facilitate the production and transportation of products.
Regarding improving quality and diversifying product types, Bidrico focused on screening and manufacturing key products; continuously innovated to bring to market products rich in nutrients and beneficial to consumers’ health. Currently, Bidrico is one of the very few Vietnamese beverage enterprises owning many beverage brands that were well positioned in the market and served many different consumers such as Bird’s nest drink white fungus, winter melon tea, RESTORE Vitamin supplement drink, salty lemon drink made entirely from pure fresh lemons.
Strong brand
For this year’s “International Quality Summit Award in the Diamond Category”, in addition to maintaining 6 basic criteria, the Organizing Committee also added a number of higher criteria such as good business results, management ability, leadership, technology, corporate culture, and ISO 9000. In particular, enterprises that had good growth but did not develop in new areas were not voted for this award.
The strong Bidrico brand today is a process of striving, based on the common foundation of the benefits and health of consumers. In particular, when the product is trusted by consumers, enterprises should not be complacent but must make more efforts to always maintain and enhance the reputation of the brand through product improvement in both quality and form. To do this, enterprises must have good staffs, understand the market as well as invest large costs in building brand.
Bidrico also focused on promoting the brand through direct sales channels. Besides television channels, newspapers and direct sales channels are additional and necessary support options in building Bidrico’s brand.
