BIDRICO WON MANY INTERNATIONAL AWARDS

The spiral of crisis wiped out many big brands in the market. Even long-standing names in the beverage industry such as Tribeco, Wonderfarm, Chuong Duong, etc. could not survive and had to declare bankruptcy or merge. However, under the talented and sharp leadership of “Captain” Nguyen Dang Hien, the “Boat” Bidrico still firmly overcame all storms, confidently reached out to the big ocean and competed equally, even surpassed the “great enterprises” in the international beverage market. The addition of the “International Quality Summit in the Diamond Category 2014” Award to its golden achievement list once again deeply affirmed the value of the Bidrico brand in the international arena.

It is known that this is the 4^th consecutive year Bidrico has been honored at the International Quality Awards.” So can you tell us the difference between the criteria for this year’s award compared to previous years?

In just a short time, Bidrico has continuously received many noble awards, typically the “Leading Quality International Star Award in the Gold Category” in France (2011); ” Century International Platinum Quality ERA Award” in Switzerland (2012); the ” International Quality Crown Award in the Diamond Category” in the UK (2013) and most recently the ” International Quality Summit Award in the Diamond Category” in New York – USA (2014).

For this year’s “International Quality Summit Award in the Diamond Category”, in addition to maintaining 6 basic criteria, the Organizing Committee also added a number of higher criteria such as good business results, management ability, leadership, technology, corporate culture, and ISO 9000. In particular, enterprises that had good growth but did not develop in new areas were not voted for this award.

To have products of international quality and favored by consumers, each enterprise is required to spend a long-term investment process in machinery and technology, human resources, raw materials, etc., towards the ultimate goal of improving product quality. So with Bidrico, how was this investment process focused?

Regarding investment in machinery and technology, continuously in recent years, Bidrico has spent hundreds of billions of dong investing in modernizing machinery and equipment systems to supplement outdated and low-productivity lines. In 2014, the enterprise continued to be steadfast with this strategy through the decision to invest in the most modern machinery and equipment system with a capacity of up to 18,000 cans/hour and auxiliary equipment to meet increasing requirements for product quality as well as market demand. In addition, the enterprise also expanded its production factory to thousands of square meters to facilitate the production and transportation of products.

Regarding improving quality and diversifying product types, Bidrico focused on screening and manufacturing key products; continuously innovated to bring to market products rich in nutrients and beneficial to consumers’ health. Currently, Bidrico is one of the Vietnamese beverage enterprises owning many beverage brands that were well positioned in the market and served many different consumers such as Bird’s nest drink white fungus, winter melon tea, RESTORE Vitamin supplement drink, salty lemon drink made entirely from pure fresh lemons.

After 22 years of continuous efforts, Bidrico today strongly rose to become one of the leading brands in Vietnam’s beverage industry and confidently reached an international level to compete equal to major brands in the world. Surely the journey of building and affirming Bidrico’s brand is a long story?

Building a brand cannot be done in one day but it takes time, based on the common foundation of consumer benefits and health. In particular, when the product is trusted by consumers, enterprises should not be complacent but must make more efforts to always maintain and enhance the reputation of the brand through product improvement in both quality and form. To do this, enterprises must have good staffs and market understanding; leaders must have heart and broad vision to build a reputable brand. An equally important aspect is the financial cost of brand building.

As for Bidrico, we will do whatever we can, on the basis of our financial resources and abilities. We choose to promote the brand through direct sales channels rather than through television channels and newspapers. However, the core thing is that we do not completely reject the practical effects that television and newspaper channels bring, but consider these channels along with direct sales channels as additional and necessary support options in building Bidrico’s brand.

How do you view the current generation of young entrepreneurs, especially their start-up path? After decades of working in the profession, the experiences you have accumulated can create a vivid film about the bravery and determination of an entrepreneur in a fierce market. We hope you will share these valuable experiences with young entrepreneurs?

With dynamism, acumen and many skills in business, and supported by information technology and many other effective tools, today’s generation of young entrepreneurs has many opportunities for advancement and success in their careers. However, for most of them, the success rate is not much because they are too aggressive, “Young fighting – cock quickly ruffled up its feathers”, especially the mentality of being in a hurry to reach the peak of success at a young age leads to many wrong decisions in business.

I just want to remind you that to be successful in your career, you must have dreams, ambitions, passion, perseverance and determination in the journey of realizing those dreams. It can be seen that many successful model businessmen in the world as well as Vietnam all started their businesses from the scratch, some are even in debt and financial hardship. They are only different from you in the era of life, in terms of space and time; however, what they have and certainly you also have are passion, enthusiasm and determination to do it. That’s why you need to confidently grasp it to make an action plan to build a career for yourself. Maybe on this difficult journey, you will get discouraged or stumble, but that’s not as important as how you stand up after each fall and learn to draw the necessary lessons for yourself to become more and more mature in each decision and each action. You must learn to accept mistakes and stand up from failure, using failure as a stepping stone to reach success. That is the thoughtful thinking and wise action of a new generation entrepreneur.

Not only successful in business, you are also very successful in life with a warm and happy family. Surely you have your own secret to balance work and life to be able to play both of these “roles”?

I believe that no matter how successful your career is, if your family is not happy, your success is not complete. I am fortunate to have a happy family, which has been my support throughout the years, especially when my business encountered many difficulties. What makes me most proud is having a ” household general” who was always dedicated to my family, shared with me in every situation, and accompanied me through all the ups and downs as well as successes of Bidrico. My wife took care of all the big and small things, domestic and foreign affairs, as well as took care of family members so that I had more time to focus on work. I am very grateful to my devoted wife for her silent sacrifice.

For me, family is a peaceful haven, a place where I can comfortably get stress and worries off after a day of work to enjoy rare moments of relaxation.

Thank you Sir!

By winning the “International Quality Summit Award in the Diamond Category”, it once again affirmed that Tan Quang Minh Co., Ltd. (Bidrico) was not only one of the enterprises with excellent achievements in service quality but also continuous maintenance, development, and innovation. In addition, the award also contributed to affirming that Bidrico is a leading enterprise with high reputation in the field of Vietnamese beverage production, typical for enterprises operating in the same industrial and service sectors with a commitment to management, technology and creativity.